Archivio In evidenza
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DAVOS, REPORT: 79% CONSUMERS REDUCE PURCHASE OF BRANDS PERCEIVED ‘NOT SUSTAINABLE’
Monday 23 January, 2023
The Sustainability Perceptions Index Report, created by the International Advertising Association with Brand Finance, sees Amazon, Esla, Apple and Alphabet at the top of the ranking [...]
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TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED
Wednesday 4 January, 2023
(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole ferre in materia. Eppoi in base a questo i brand scelgano se tale [...]
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ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.
Saturday 12 November, 2022
EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]
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YBERSECURITY, MORE THAN 73 MILLION INTRUSIONS A DAY. SMART-WORKING CAN WEAKEN CYBERDIFESE
Thursday 27 October, 2022
This according to Athos Cauchioli 'ethical hacker' guest at the webforum on Cybersecurity organized by Economy Magazine with Rodl & Partner. [...]
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SOCIAL MEDIA: 2023 IN THE SIGN OF THE ‘BIG FAKE’
Wednesday 26 October, 2022
Talkwalker's Annual Worldwide Report, which anticipates the social trends of the coming year, warns: it will be the year of deepfakes [...]
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PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”
Saturday 15 October, 2022
"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti of the book "Procurement Rievolution" (Ed. Franco Angeli) [...]
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ADCI AWARDS 2022, PRESIDENTS OF THE JURY APPOINTED
Tuesday 4 October, 2022
There are 19 categories for the award which since 1985 is the highest recognition in Italy for creativity and quality in advertising communication. [...]
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CRISIS: ANXIETY FOR ENERGY AND COSTS OF LIVING ALSO ARE PEAKY ON SOCIAL MEDIA
Tuesday 6 September, 2022
According to Twitter/Talkwalker's research it emerges that heating, gasoline and rent are the most talked about topics [...]
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SOCIAL TV, TALKWALKER, AUGUST UNDER PIERO ANGELA (SUPERQUARK)
Friday 2 September, 2022
'Che tempo che fa' (RAI), 'Superquark' (RAI), 'Verissimo' (Mediaset) 'Skam Italia' (Netflix) and 'Calciomercato - The original' (SKY) the most talked about TV programs [...]
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ITALY, A CASCADE OF MEDALS ALSO IN ADVERTISING
Thursday 30 June, 2022
32 Lions, including 2 gold and 16 silver, at the Cannes International Festival of Creativity 2022 [...]
