Ultimissima

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

Tuesday 26 March, 2024

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Primo Piano

SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT

Saturday 3 February, 2024

After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]

OVERTOURISM: SHORT-TERM RENTALS, ONE MONTH FROM THE LAW 40% B&B STILL OUTLAWED

Rodl & Partner: risk of a fine of up to 10.000 euros, for not exposed CIA or lack of 'SCIA' [...]

Wednesday 27 November, 2024

THE TRADE DESK PRESENTS VENTURA, Os FOR STREAMING TV

The OS will bring important improvements for streaming advertising. Disney, Paramount, Tubi Media and Sonos positive about the innovations introduced [...]

Thursday 21 November, 2024

TV STREAMING: 76% ITALIANS IN FAVOR OF ADVERTISING IN EXCHANGE FOR LOW-PRICE SUBSCRIPTIONS

The data emerges from a study conducted by The Trade Desk, leading global advertising technology platform and YouGov, international market research and data [...]

Tuesday 11 June, 2024

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

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IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA

The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]

Wednesday 17 April, 2024

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT

After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]

Saturday 3 February, 2024

GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7

Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]

Wednesday 15 November, 2023

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TOTTI THE RETURN, A 100 MILLION DEAL ACCORDING TO COMMUNICATION EXPERTS

The advertiser Cesare Casiraghi and the spin doctor Davide Ciliberti regarding Pupone's 'crazy desire' of Francesco Totti [...]

Wednesday 30 October, 2024

INVESTMENTS IN THE SOUTH-ITALY? FOR PRIVATE EQUITY THE INTEREST IS ZERO!

Voltolina (mid-cap investor) “Southern Italy with its SMEs is a potential gold mine for venture capital. Nope Ponte on Messina Sea! Instead, invest [...]

Thursday 5 September, 2024

TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]

Wednesday 4 January, 2023

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

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