Ultimissima

“PROCUREMENT RIEVOLUTION” BOOK, BY FABIO ZONTA & LORENZO ZACCHETTI (VIDEO)

Wednesday 14 September, 2022

(Italiano) "PROCUREMENT RIEVOLUTION", IL LIBRO DI FABIO ZONTA-LORENZO ZACCHETTI (VIDEO) [...]

Primo Piano

THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):

Tuesday 12 January, 2021

It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... [...]

ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.

EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]

Saturday 12 November, 2022

SOCIAL MEDIA: 2023 IN THE SIGN OF THE ‘BIG FAKE’

Talkwalker's Annual Worldwide Report, which anticipates the social trends of the coming year, warns: it will be the year of deepfakes [...]

Wednesday 26 October, 2022

ADCI AWARDS 2022, PRESIDENTS OF THE JURY APPOINTED

There are 19 categories for the award which since 1985 is the highest recognition in Italy for creativity and quality in advertising communication. [...]

Tuesday 4 October, 2022

CRISIS: ANXIETY FOR ENERGY AND COSTS OF LIVING ALSO ARE PEAKY ON SOCIAL MEDIA

According to Twitter/Talkwalker's research it emerges that heating, gasoline and rent are the most talked about topics [...]

Tuesday 6 September, 2022

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ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.

EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]

Saturday 12 November, 2022

YBERSECURITY, MORE THAN 73 MILLION INTRUSIONS A DAY. SMART-WORKING CAN WEAKEN CYBERDIFESE

This according to Athos Cauchioli 'ethical hacker' guest at the webforum on Cybersecurity organized by Economy Magazine with Rodl & Partner. [...]

Thursday 27 October, 2022

CYBER SECURITY, F.B.I. REPORT: ITALY THE MOST RISKY COUNTRY IN THE WORLD

Romagnoli (IAA): "Anyone who is violated risks enormous reputational damage". Zonta (engineering): "choice, technologies, processes and key people to minimize impact" [...]

Friday 28 January, 2022

DJOKOVIC, MELBOURNE WILL COST HIM 50 MILLIONS IN SPONSORSHIPS LOSSES

Davide Ciliberti: "He's not Kate Moss, with his 'trick' in NO-Vax sauce he risks losing 50 million a year" [...]

Wednesday 5 January, 2022

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PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

Thursday 15 October, 2020

COMMUNICATE THE COMMUNICATION? YEP… IT IS POSSIBLE.

(Italiano) Due chiacchiere da ombrellone e in amicizia, con Andrea Crocioni, direttore di TouchPoint, a proposito di comunicatori epubblicitari e (loro) comunicazione [...]

Wednesday 15 July, 2020

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