Ultimissima

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

Tuesday 26 March, 2024

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Primo Piano

SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT

Saturday 3 February, 2024

After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]

TV STREAMING: 76% ITALIANS IN FAVOR OF ADVERTISING IN EXCHANGE FOR LOW-PRICE SUBSCRIPTIONS

The data emerges from a study conducted by The Trade Desk, leading global advertising technology platform and YouGov, international market research and data [...]

Tuesday 11 June, 2024

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO

New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]

Thursday 21 December, 2023

RODL & PARTNER TURNS 25 YEARS IN ITALY AND GROWS NATIONALLY AND GLOBALLY

Christian Rödl: "Italy is a topical country for us". Brandes: "Ready for the challenges of the next twenty years alongside our clients". [...]

Friday 15 December, 2023

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IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA

The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]

Wednesday 17 April, 2024

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT

After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]

Saturday 3 February, 2024

GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7

Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]

Wednesday 15 November, 2023

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INVESTMENTS IN THE SOUTH-ITALY? FOR PRIVATE EQUITY THE INTEREST IS ZERO!

Voltolina (mid-cap investor) “Southern Italy with its SMEs is a potential gold mine for venture capital. Nope Ponte on Messina Sea! Instead, invest [...]

Thursday 5 September, 2024

TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]

Wednesday 4 January, 2023

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

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