Ultimissima

FRENCH SPOT ‘PIZZA CORONA’: ITALIAN AND INTERNATIONAL ADVERTISERS AGAINST CANAL+ TV

Tuesday 3 March, 2020

And because of protests by Italian Government and Advertising Associations, Canal+ cancels it and begs excuses [...]

Primo Piano

THE PURPLE & NOISE’S IDEA: A “PURPLE TAG” TO DISTINGUISH NEWS FROM FAKE NEWS

Thursday 28 January, 2016

(Italiano) Con otto mesi di anticipo sul tema che poi, dopo le elezioni USA, ha finalmente assunto rilevanza [...]

SANREMO 2021: ART DIRECTORS CLUB: “NO TO PUBLIC IN THEATRE. THAT’S A BAD MESSAGE”

Vicky Gitto (ADCI): "The culture and entertainment industry diligently stops and the Festival doesn't? It's out of tune ". [...]

Thursday 14 January, 2021

WITH THE SMARTWORKING INCREASING RISK TO COMPANY DATA. HACKING +250% DURING LOCKDOWN

Rodl & Partner: Unsea aware use of smartphones and laptops in work from home is the risk [...]

Tuesday 15 December, 2020

ADCI AWARDS 2020: GRAND PRIX GOES TO WUNDERMAN THOMPSON ITALY – FOR BURGER KING

(Italiano) Il Grand Prix Non Profit invece è stato assegnato all’agenzia DUDE per la campagna “Money Makes Money” . [...]

Saturday 14 November, 2020

THE SOCIAL INITIATIVE: THE “ADMONITOR” MASK IN RESPECT OF OTHERS

It takes away the embarrassment of asking others to wear it when necessary. From an idea from Purple & Noise [...]

Thursday 27 August, 2020

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COVID-19, LEGAL EXPERTS: “THERE IS A RISK ‘IMPASSE’ BETWEEN THE EMPLOYER AND ATS ON CONTAGIONS IN THE COMPANY”

Irene Pudda, lawyer of Rödl & Partner: "The employer is not authorized to communicate the name of a positive employee to colleagues." [...]

Tuesday 2 February, 2021

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

RISKS AND LEGAL CONSEQUENCES: ‘COVIDIZED’ COMPETITORS WILL NOT BE ABLE TO CONTINUE THE SHOW

Regular competition from the Festival is at risk. What if Amadeus gets infected? He risks having to pay the damages to RAI himself [...]

Friday 29 January, 2021

THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):

It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... Vanity Fair counts it [...]

Tuesday 12 January, 2021

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SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

Thursday 15 October, 2020

COMMUNICATE THE COMMUNICATION? YEP… IT IS POSSIBLE.

(Italiano) Due chiacchiere da ombrellone e in amicizia, con Andrea Crocioni, direttore di TouchPoint, a proposito di comunicatori epubblicitari e (loro) comunicazione [...]

Wednesday 15 July, 2020

REPORT CENSIS, THE EXPERT: “DEPRESSING PHOTOGRAPHY OF A ‘SELFIE GENERATION’”

According to the report for Italians home-work-degree, less important then smartphone-social-selfie. [...]

Friday 15 March, 2019

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