Ultimissima

“History is written by choices, not circumstances”

Wednesday 1 January, 2025

Faced with the horror unfolding in the Middle East at Israeli hands, Purple & Noise stands with the citizens and children of Gaza [...]

Primo Piano

GIORGIO ARMANI IS THE MOST REPUTATED COMPANY IN ITALY

Friday 27 April, 2012

Giorgio Armani is the company with the best reputation in Italy according the Reputation Institute RepTrak™ Pulse 2012. Ferrero [...]

THE CUSUMANO’S AD “THE REAL SOUL OF SICILY” LISTED IN THE LURZER’S ARCHIVE

For going beyond traditional wine communication, revealing the soul of a region through just a few black and white shots: the true Sicily. [...]

Thursday 9 October, 2025

FOOD, THE NEW TREND ON THE ITALIAN TABLE IS FOREST MEAT

Grow Restaurant (Milano) the Michelin Guide's italian revelation chef of the year : "It is 10 to 20 times less fat than other [...]

Tuesday 30 September, 2025

DISMISSAL WITH AI? “IT IS UP TO THE EMPLOYER TO PROVE THE ‘RIGHTNESS’ OF THE ALGORITHM”

It's the employer who must prove that the algorithm worked correctly, not the employee who has to justify it. [...]

Wednesday 3 September, 2025

THE TRADE DESK CLOSES 2024 AT 2.4 BILLION DOLLARS (+26%)

Turnover up by +26% compared to the previous year, and a record 12 billion dollars spent on the platform. [...]

Thursday 13 February, 2025

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AND THEY ARE 15… PURPLE & NOISE PR TURNS 15 YEARS

The PR and media relations agency founded by Davide Ciliberti turns 15 years! [...]

Friday 7 February, 2025

“History is written by choices, not circumstances”

Faced with the horror unfolding in the Middle East at Israeli hands, Purple & Noise stands with the citizens and children of Gaza [...]

Wednesday 1 January, 2025

IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA

The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]

Wednesday 17 April, 2024

MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

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PR AND ‘DEGENERATIVE’ AI: 50% PROS ALSO USE IT TO WRITE PRESS RELEASES

(Italiano) ... e per “Ideare/brainstorming” (82%), “scrivere una prima bozza” (72%) o “rieditare un testo” (70%). Esperti: "uso non diventi abuso". Da una [...]

Tuesday 13 May, 2025

AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS

Davide Ciliberti, (Purple & Noise PR) "that is, that artificial intelligence cannot replace creativity, or the human factor".91% use it but: "it can [...]

Wednesday 5 March, 2025

TOTTI THE RETURN, A 100 MILLION DEAL ACCORDING TO COMMUNICATION EXPERTS

The advertiser Cesare Casiraghi and the spin doctor Davide Ciliberti regarding Pupone's 'crazy desire' of Francesco Totti [...]

Wednesday 30 October, 2024

INVESTMENTS IN THE SOUTH-ITALY? FOR PRIVATE EQUITY THE INTEREST IS ZERO!

Voltolina (mid-cap investor) “Southern Italy with its SMEs is a potential gold mine for venture capital. Nope Ponte on Messina Sea! Instead, invest [...]

Thursday 5 September, 2024

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