ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
Thursday 14 September, 2023The multinational digital advertising measurement and benchmarking data company, present in 33 countries around the world, is focusing heavily on Italy.
SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.
Friday 9 June, 2023European Commission: in 42% of cases, companies’ green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and between brands there is a fight with green shots.
TV: 3 OUT OF 5 ITALIANS WANT ADVERTISING BACK, EVEN IN STREAMING
Wednesday 31 May, 2023Too many and too expensive subscriptions. Maximum spending budget 30 euros per month
VARESE: INNOVATION AND GENERATIONAL CONTINUITY KEYWORDS FOR THE ECONOMIC FUTURE OF THE PROVINCE
Tuesday 23 May, 2023Family businesses in Lombardy and Varese, extraordinary assets at risk of ageing: only 1 out of 6 has a leader under 50
Ultimissima
NUNCAS ON CLASS CNBC: WHY OUR CHEMISTRY IS ‘GOOD’
Tuesday 4 April, 2023Carlotta Manzoni, Nuncas SpA marketing and communication director with Silvia Sgaravatti at Class CNBC Marketing Media Money, on the subject of consumer loyalty, [...]
Primo Piano
THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):
Tuesday 12 January, 2021It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... [...]
ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
The multinational digital advertising measurement and benchmarking data company, present in 33 countries around the world, is focusing heavily on Italy. [...]
Thursday 14 September, 2023
TV: 3 OUT OF 5 ITALIANS WANT ADVERTISING BACK, EVEN IN STREAMING
Too many and too expensive subscriptions. Maximum spending budget 30 euros per month [...]
Wednesday 31 May, 2023
VARESE: INNOVATION AND GENERATIONAL CONTINUITY KEYWORDS FOR THE ECONOMIC FUTURE OF THE PROVINCE
Family businesses in Lombardy and Varese, extraordinary assets at risk of ageing: only 1 out of 6 has a leader under 50 [...]
Tuesday 23 May, 2023
Sustainability: Nuncas anticipates EU targets for recycled plastic in packaging by 16 years
Aurelio Manzoni (Sustainability manager): “By 2024 we will be 100% with respect to an EU target of 65% in 2040” [...]
Tuesday 9 May, 2023
SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.
European Commission: in 42% of cases, companies' green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and [...]
Friday 9 June, 2023
(Italiano) CLASSIFICA PAESI PIU’ INNOVATIVI AL MONDO: ITALIA SOLO 28esima
(Italiano) Voltolina: “L’Italia con tutte le sue PMI ha grande potenziale di crescita, ma siamo ancora fallaci in materia d’infrastrutture e politiche [...]
Monday 23 January, 2023
ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.
EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]
Saturday 12 November, 2022
YBERSECURITY, MORE THAN 73 MILLION INTRUSIONS A DAY. SMART-WORKING CAN WEAKEN CYBERDIFESE
This according to Athos Cauchioli 'ethical hacker' guest at the webforum on Cybersecurity organized by Economy Magazine with Rodl & Partner. [...]
Thursday 27 October, 2022
TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED
(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]
Wednesday 4 January, 2023
PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”
"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]
Saturday 15 October, 2022
SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS
Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]
Friday 29 January, 2021
USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY
LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]
Thursday 15 October, 2020
