Ultimissima

NUNCAS ON CLASS CNBC: WHY OUR CHEMISTRY IS ‘GOOD’

Tuesday 4 April, 2023

Carlotta Manzoni, Nuncas SpA marketing and communication director with Silvia Sgaravatti at Class CNBC Marketing Media Money, on the subject of consumer loyalty, [...]

Primo Piano

THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):

Tuesday 12 January, 2021

It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... [...]

THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS

"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder [...]

Monday 13 November, 2023

proximityBBDO RECONFIRMED COMMUNICATION PARTNER OF PORSCHE ITALY

The agency wins the tender and thus continues the partnership with Porsche Italia that began in 2020. [...]

Wednesday 18 October, 2023

DIGITAL ADV, ITALY: SEPTEMBER +2,2% ACTIVE BRANDS (DATA: ADJINN)

Large-scale distribution is the first sector for investments (11.1%), the display format dominates 75.7%. Programmatic at 46% [...]

Monday 9 October, 2023

ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY

The multinational digital advertising measurement and benchmarking data company, present in 33 countries around the world, is focusing heavily on Italy. [...]

Thursday 14 September, 2023

Leggi tutti

GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7

Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]

Wednesday 15 November, 2023

SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.

European Commission: in 42% of cases, companies' green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and [...]

Friday 9 June, 2023

(Italiano) CLASSIFICA PAESI PIU’ INNOVATIVI AL MONDO: ITALIA SOLO 28esima

(Italiano) Voltolina: “L’Italia con tutte le sue PMI ha grande potenziale di crescita, ma siamo ancora fallaci in materia d’infrastrutture e politiche [...]

Monday 23 January, 2023

ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.

EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]

Saturday 12 November, 2022

Leggi tutti

TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]

Wednesday 4 January, 2023

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

Thursday 15 October, 2020

Leggi tutti