Ultimissima

FRENCH SPOT ‘PIZZA CORONA’: ITALIAN AND INTERNATIONAL ADVERTISERS AGAINST CANAL+ TV

Tuesday 3 March, 2020

And because of protests by Italian Government and Advertising Associations, Canal+ cancels it and begs excuses [...]

Primo Piano

THE PURPLE & NOISE’S IDEA: A “PURPLE TAG” TO DISTINGUISH NEWS FROM FAKE NEWS

Thursday 28 January, 2016

(Italiano) Con otto mesi di anticipo sul tema che poi, dopo le elezioni USA, ha finalmente assunto rilevanza [...]

THE SOCIAL INITIATIVE: THE “ADMONITOR” MASK IN RESPECT OF OTHERS

It takes away the embarrassment of asking others to wear it when necessary. From an idea from Purple & Noise [...]

Thursday 27 August, 2020

IAA INTERNATIONAL ADVERTISING ASSOCIATION ITALY: THE BOARD OF DIRECTORS Y. 2020-2022

Alberto Dal Sasso re-elected as President.. Stella Romagnoli Executive Director [...]

Wednesday 29 July, 2020

ART DIRECTORS CLUB ITALIANO CONFIRMS ADCI THAT AWARDS 2020 WILL TAKE PLACE

All other online activities of the Club continue as scheduled. Particular attention to the training of creative young people with dedicated projects and [...]

Thursday 16 April, 2020

COVID-19: COMPULSORY SEROLOGICAL TESTS IN ITALIAN COMPANIES? LAWYERS: “NON ADMITTABLE, UP TODAY”

“Mandatory swabs for everyone in the company? To date, the answer is negative, at least in Italy "comments Nadia Martini of Rödl & [...]

Wednesday 8 April, 2020

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EASYJET’S GAFFE, THE PROPOSAL (ADCI): “NATIONAL AUTHORITY TO DEFEAT STEREOTYPES THAT DAMAGE ITALY’S BRAND REPUTATION

From 'spaghetti and P38', passing through Mc-mafia, flaked up to the recent Easyjet gaffe: the stereotypes and boutades that undermine the 'Italian brand' [...]

Thursday 25 June, 2020

FRENCH SPOT ‘PIZZA CORONA’: ITALIAN AND INTERNATIONAL ADVERTISERS AGAINST CANAL+ TV

And because of protests by Italian Government and Advertising Associations, Canal+ cancels it and begs excuses [...]

Tuesday 3 March, 2020

BRANDS IN 2020 BETWEEN POLITICIZATION, FOOD COMPROMISE, OLD-YOUNG PEOPLE AND … RAFFAELLO

These are the trends that, according to The Economist and IAA Italy, will influence marketing choices and communication budgets. [...]

Wednesday 8 January, 2020

AIE RESEARCH: BOOKS ARE SELL, EXCELLENT. AND ABOVE ALL IN THE LIBRARY

In 2018, the Italian book is confirmed as the first cultural industry in the country and the fourth edition in Europe. The library [...]

Thursday 7 February, 2019

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USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

Thursday 15 October, 2020

COMMUNICATE THE COMMUNICATION? YEP… IT IS POSSIBLE.

(Italiano) Due chiacchiere da ombrellone e in amicizia, con Andrea Crocioni, direttore di TouchPoint, a proposito di comunicatori epubblicitari e (loro) comunicazione [...]

Wednesday 15 July, 2020

REPORT CENSIS, THE EXPERT: “DEPRESSING PHOTOGRAPHY OF A ‘SELFIE GENERATION’”

According to the report for Italians home-work-degree, less important then smartphone-social-selfie. [...]

Friday 15 March, 2019

DESIGN WEEK, NOT FASHION, IS THE QUEEN OF MILAN by Davide Ciliberti

But this anxious willing to be there is risking to transform Design Ween into an undefined madhouse [...]

Wednesday 29 March, 2017

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