Ultimissima

NUNCAS ON CLASS CNBC: WHY OUR CHEMISTRY IS ‘GOOD’

Tuesday 4 April, 2023

Carlotta Manzoni, Nuncas SpA marketing and communication director with Silvia Sgaravatti at Class CNBC Marketing Media Money, on the subject of consumer loyalty, [...]

Primo Piano

THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):

Tuesday 12 January, 2021

It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... [...]

A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO

New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]

Thursday 21 December, 2023

RODL & PARTNER TURNS 25 YEARS IN ITALY AND GROWS NATIONALLY AND GLOBALLY

Christian Rödl: "Italy is a topical country for us". Brandes: "Ready for the challenges of the next twenty years alongside our clients". [...]

Friday 15 December, 2023

THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS

"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder [...]

Monday 13 November, 2023

proximityBBDO RECONFIRMED COMMUNICATION PARTNER OF PORSCHE ITALY

The agency wins the tender and thus continues the partnership with Porsche Italia that began in 2020. [...]

Wednesday 18 October, 2023

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GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7

Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]

Wednesday 15 November, 2023

SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.

European Commission: in 42% of cases, companies' green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and [...]

Friday 9 June, 2023

(Italiano) CLASSIFICA PAESI PIU’ INNOVATIVI AL MONDO: ITALIA SOLO 28esima

(Italiano) Voltolina: “L’Italia con tutte le sue PMI ha grande potenziale di crescita, ma siamo ancora fallaci in materia d’infrastrutture e politiche [...]

Monday 23 January, 2023

ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.

EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]

Saturday 12 November, 2022

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TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]

Wednesday 4 January, 2023

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

Thursday 15 October, 2020

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