Ultimissima

NUNCAS ON CLASS CNBC: WHY OUR CHEMISTRY IS ‘GOOD’

Tuesday 4 April, 2023

Carlotta Manzoni, Nuncas SpA marketing and communication director with Silvia Sgaravatti at Class CNBC Marketing Media Money, on the subject of consumer loyalty, [...]

Primo Piano

THE #RESPECTMASK by PURPLE & NOISE PR (VIDEO):

Tuesday 12 January, 2021

It is an idea, it costs nothing and everyone can realize it by themselves. And it's very useful ... [...]

A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO

New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]

Thursday 21 December, 2023

RODL & PARTNER TURNS 25 YEARS IN ITALY AND GROWS NATIONALLY AND GLOBALLY

Christian Rödl: "Italy is a topical country for us". Brandes: "Ready for the challenges of the next twenty years alongside our clients". [...]

Friday 15 December, 2023

THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS

"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder [...]

Monday 13 November, 2023

proximityBBDO RECONFIRMED COMMUNICATION PARTNER OF PORSCHE ITALY

The agency wins the tender and thus continues the partnership with Porsche Italia that began in 2020. [...]

Wednesday 18 October, 2023

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IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA

The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]

Wednesday 17 April, 2024

GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7

Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]

Wednesday 15 November, 2023

SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.

European Commission: in 42% of cases, companies' green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and [...]

Friday 9 June, 2023

(Italiano) CLASSIFICA PAESI PIU’ INNOVATIVI AL MONDO: ITALIA SOLO 28esima

(Italiano) Voltolina: “L’Italia con tutte le sue PMI ha grande potenziale di crescita, ma siamo ancora fallaci in materia d’infrastrutture e politiche [...]

Monday 23 January, 2023

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MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK

The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]

Tuesday 26 March, 2024

TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole [...]

Wednesday 4 January, 2023

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti [...]

Saturday 15 October, 2022

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in [...]

Friday 29 January, 2021

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