Archivio IAA International Advertising Association

CPA PRODUCER ASSOCIATION JOINS IAA ITALY

Tuesday 14 February, 2023

Marianna Ghirlanda, president of IAA Italy: "The entry of CPA honors and electrifies us. Our statute provides that individual professionals, companies, but also organizations, institutions and associations can join the IAA" [...]

DAVOS, REPORT: 79% CONSUMERS REDUCE PURCHASE OF BRANDS PERCEIVED ‘NOT SUSTAINABLE’

Monday 23 January, 2023

The Sustainability Perceptions Index Report, created by the International Advertising Association with Brand Finance, sees Amazon, Esla, Apple and Alphabet at the top of the ranking [...]

CYBER SECURITY, F.B.I. REPORT: ITALY THE MOST RISKY COUNTRY IN THE WORLD

Friday 28 January, 2022

Romagnoli (IAA): "Anyone who is violated risks enormous reputational damage". Zonta (engineering): "choice, technologies, processes and key people to minimize impact" [...]

DJOKOVIC, MELBOURNE WILL COST HIM 50 MILLIONS IN SPONSORSHIPS LOSSES

Wednesday 5 January, 2022

Davide Ciliberti: "He's not Kate Moss, with his 'trick' in NO-Vax sauce he risks losing 50 million a year" [...]

IAA INTERNATIONAL ADVERTISING ASSOCIATION ITALY: THE BOARD OF DIRECTORS Y. 2020-2022

Wednesday 29 July, 2020

Alberto Dal Sasso re-elected as President.. Stella Romagnoli Executive Director [...]

FRENCH SPOT ‘PIZZA CORONA’: ITALIAN AND INTERNATIONAL ADVERTISERS AGAINST CANAL+ TV

Tuesday 3 March, 2020

And because of protests by Italian Government and Advertising Associations, Canal+ cancels it and begs excuses [...]

BRANDS IN 2020 BETWEEN POLITICIZATION, FOOD COMPROMISE, OLD-YOUNG PEOPLE AND … RAFFAELLO

Wednesday 8 January, 2020

These are the trends that, according to The Economist and IAA Italy, will influence marketing choices and communication budgets. [...]