Archivio Tag Archivi: ' pubblicità'
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AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS
Wednesday 5 March, 2025
Davide Ciliberti, (Purple & Noise PR) "that is, that artificial intelligence cannot replace creativity, or the human factor".91% use it but: "it can only 'generate', not 'create'" [...]
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THE TRADE DESK PRESENTS VENTURA, Os FOR STREAMING TV
Thursday 21 November, 2024
The OS will bring important improvements for streaming advertising. Disney, Paramount, Tubi Media and Sonos positive about the innovations introduced [...]
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TV STREAMING: 76% ITALIANS IN FAVOR OF ADVERTISING IN EXCHANGE FOR LOW-PRICE SUBSCRIPTIONS
Tuesday 11 June, 2024
The data emerges from a study conducted by The Trade Desk, leading global advertising technology platform and YouGov, international market research and data analyst company [...]
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IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA
Wednesday 17 April, 2024
The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]
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MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK
Tuesday 26 March, 2024
The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]
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SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT
Saturday 3 February, 2024
After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]
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A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO
Thursday 21 December, 2023
New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]
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proximityBBDO RECONFIRMED COMMUNICATION PARTNER OF PORSCHE ITALY
Wednesday 18 October, 2023
The agency wins the tender and thus continues the partnership with Porsche Italia that began in 2020. [...]
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ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
Thursday 14 September, 2023
+++ (January 2024): Purple & Noise stops all activities for the benefit of Adjinn and Alberto Dal Sasso +++ [...]
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TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED
Wednesday 4 January, 2023
(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole ferre in materia. Eppoi in base a questo i brand scelgano se tale [...]
