Archivio L’opinione

TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED

Wednesday 4 January, 2023

(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole ferre in materia. Eppoi in base a questo i brand scelgano se tale [...]

PRICES: THE EXPERT: “IT’S EURO-EFFECT, THEY WILL NEVER COME BACK AS BEFORE”

Saturday 15 October, 2022

"The crisis is endemic, we have everything but everything will be missing", says Fabio Zonta, Italy's leading procurement expert, author with Lorenzo Zacchetti of the book "Procurement Rievolution" (Ed. Franco Angeli) [...]

SANREMO FESTIVAL 2021 WITH THE AUDIENCE? REPUTATION DAMAGE IS SO CERTAIN, SPIN DOCTOR SAYS

Friday 29 January, 2021

Davide Ciliberti (Purple & Noise): "Imagine that it would happen on a media level, but not only, even if only one person in the audience were to get sick ..." [...]

USA 2020, TRUMP-BIDEN:THE WINNER OF ZAPPING NIGHT WILL DEPEND FROM ‘SPLIT SECOND’ AND WOW-STRATEGY

Thursday 15 October, 2020

LucianoNardi: “Capturing the viewer in three seconds, before they change the channel And in this, Trump naturally has an advantage [...]

COMMUNICATE THE COMMUNICATION? YEP… IT IS POSSIBLE.

Wednesday 15 July, 2020

(Italiano) Due chiacchiere da ombrellone e in amicizia, con Andrea Crocioni, direttore di TouchPoint, a proposito di comunicatori epubblicitari e (loro) comunicazione [...]

REPORT CENSIS, THE EXPERT: “DEPRESSING PHOTOGRAPHY OF A ‘SELFIE GENERATION’”

Friday 15 March, 2019

According to the report for Italians home-work-degree, less important then smartphone-social-selfie. [...]

DESIGN WEEK, NOT FASHION, IS THE QUEEN OF MILAN by Davide Ciliberti

Wednesday 29 March, 2017

But this anxious willing to be there is risking to transform Design Ween into an undefined madhouse [...]

ADVERTISING OF IT GOV., LET’S GIVE THEM TO RAI TV by Davide Ciliberti

Thursday 13 October, 2016

(Italiano) "Si eviterebbe un fai-da-te dove Ministri e dirigenti si debbano improvvisare direttori creativi” [...]

IS ZUCKERBERG’S DONATION TO RED CROSS FOR ITALIAN EARTHQUAKE AN “ADVERTISING FAKE HELP”? BY Davide Ciliberti

Tuesday 30 August, 2016

(Italiano) Il magnate di Facebook tra una visita al Capo di Stato e al Papa dichiara la sua intenzione di donare 500mila dollari alla Croce Rossa pro-terremoto. Si, però in post pubblicitari spendibili suo social network. [...]

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