Archivio Tag Archivi: ' PR'
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THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS
Monday 13 November, 2023
"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder of The Trade Desk [...]
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DIGITAL ADV, ITALY: SEPTEMBER +2,2% ACTIVE BRANDS (DATA: ADJINN)
Monday 9 October, 2023
Large-scale distribution is the first sector for investments (11.1%), the display format dominates 75.7%. Programmatic at 46% [...]
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ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
Thursday 14 September, 2023
The multinational digital advertising measurement and benchmarking data company, present in 33 countries around the world, is focusing heavily on Italy. [...]
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CPA PRODUCER ASSOCIATION JOINS IAA ITALY
Tuesday 14 February, 2023
Marianna Ghirlanda, president of IAA Italy: "The entry of CPA honors and electrifies us. Our statute provides that individual professionals, companies, but also organizations, institutions and associations can join the IAA" [...]
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TV: 72% OF ITALIANS WATCH IT ON STREAMING
Monday 13 February, 2023
This is what emerges from a study conducted by The Trade Desk, a leading global advertising technology platform and YouGov, an international market research company and data analyst. [...]
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(Italiano) CLASSIFICA PAESI PIU’ INNOVATIVI AL MONDO: ITALIA SOLO 28esima
Monday 23 January, 2023
(Italiano) Voltolina: “L’Italia con tutte le sue PMI ha grande potenziale di crescita, ma siamo ancora fallaci in materia d’infrastrutture e politiche a sostegno degli investimenti d’impresa” [...]
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DAVOS, REPORT: 79% CONSUMERS REDUCE PURCHASE OF BRANDS PERCEIVED ‘NOT SUSTAINABLE’
Monday 23 January, 2023
The Sustainability Perceptions Index Report, created by the International Advertising Association with Brand Finance, sees Amazon, Esla, Apple and Alphabet at the top of the ranking [...]
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TWITTER AND POLITICAL ADVERTISING: ADVERTISERS OK, BUT FAIRNESS AND TRANSPARENCY IS GUARANTEED
Wednesday 4 January, 2023
(Italiano) "Io ritengo – spiega Davide Ciliberti di Purple & Noise PR – che i media privati per primi debbano darsi delle regole ferre in materia. Eppoi in base a questo i brand scelgano se tale [...]
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ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.
Saturday 12 November, 2022
EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]
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YBERSECURITY, MORE THAN 73 MILLION INTRUSIONS A DAY. SMART-WORKING CAN WEAKEN CYBERDIFESE
Thursday 27 October, 2022
This according to Athos Cauchioli 'ethical hacker' guest at the webforum on Cybersecurity organized by Economy Magazine with Rodl & Partner. [...]
