Archivio Tag Archivi: ' Purple & Noise'
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TV STREAMING: 76% ITALIANS IN FAVOR OF ADVERTISING IN EXCHANGE FOR LOW-PRICE SUBSCRIPTIONS
Tuesday 11 June, 2024
The data emerges from a study conducted by The Trade Desk, leading global advertising technology platform and YouGov, international market research and data analyst company [...]
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IKA 2024: THE TRADE DESK (NASDAQ:TTD) E’ “BEST COMPANY OF THE YEAR” IN ITALIA
Wednesday 17 April, 2024
The 25th Interactive Media Key Award, a historic Italian award in the advertising industry, has been awarded. [...]
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MEME-MARKETING WITH UNAUTHORIZED IMAGE OF VIPS? THIS IS WHAT COMPANIES RISK
Tuesday 26 March, 2024
The compensation amounts to what the interested party would have requested if he had authorized the exploitation of his image [...]
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SANREMO 2024: ‘SCANDAL’ OVER THE PUPA MAKE UP SPOT
Saturday 3 February, 2024
After the Esselunga case, here is the Pupa-affair to wake up all media spotlight [...]
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A POSITIVE 2023 FOR DLVBBDO AND WITH A NEW IDENTITY IT BECOMES BBDO
Thursday 21 December, 2023
New acquisitions, including Salone del Mobile.Milano and Lines, several reconfirmations for the agency led by Marianna Ghirlanda [...]
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RODL & PARTNER TURNS 25 YEARS IN ITALY AND GROWS NATIONALLY AND GLOBALLY
Friday 15 December, 2023
Christian Rödl: "Italy is a topical country for us". Brandes: "Ready for the challenges of the next twenty years alongside our clients". [...]
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GLOBAL INNOVATION INDEX 2023. ITALY ONLY 26TH, DISTANT FROM THE G7
Wednesday 15 November, 2023
Manageritalia: “Improving the level of capital attraction of our companies”. Voltolina: “Let SMEs be the incubators of innovation” [...]
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THE TRADE DESK: THIRD QUARTER 2023 +25% AND REVENUES OF 493 MILLION DOLLARS
Monday 13 November, 2023
"Performance that confirms how much precision, agility and transparency contribute to maximizing the results of advertising campaigns" declares Jeff Green CEO & Co-founder of The Trade Desk [...]
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ALBERTO DAL SASSO NOMINATED MANAGING PARTNER DI ADJINN FOR ITALY
Thursday 14 September, 2023
The multinational digital advertising measurement and benchmarking data company, present in 33 countries around the world, is focusing heavily on Italy. [...]
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SUSTAINABILITY: GREENBICKERING, COMPANIES NOW FIGHT ABOUT WHO IS NOT AS GREEN AS THEY CLAIMS.
Friday 9 June, 2023
European Commission: in 42% of cases, companies' green communications are misleading. 36% of consumers avoid products with a negative environmental impact (GfK) and between brands there is a fight with green shots. [...]
