Milano, 13 November 2022 – The ADCI AWARDS, the most important award for creativity and quality in advertising communication in Italy, which for 35 years has awarded the best campaigns, has just ended and the Jury chaired by Bruno Bertelli has decreed that the winner of the ADCI Awards 2022 Grand Prix is Publicis Italy with the “Bottega for Bottegas” project created for Bottega Veneta, which is also ‘Customer of the Year’.
Publicis Italy also wins as ‘Agency of the Year’, while the award for the ‘Production Company of the Year‘ goes to Mercurio Cinematografica. Among the special awards, the Equal Award – which rewards the commitment of companies and creatives against discrimination – was won by Wunderman Thompson Italy with “#voceallegamer” (cdp Sator International Group) for Wind Tre.
The Student Category records the claims of IED Istituto Europeo di Design which wins gold with the “Undelivered Love” project for the US Postal Office (also special mention Equal) and silver with “The Loft” for Bang & Olufsen; NABA – New Academy of Fine Arts wins bronze for “Minimarket”.
The Best Use of YouTube award for the Brand Entertainment category goes to Independent Ideas with the “The Everyday Exceptional” campaign created for Maserati, while the Best Use of YouTube for the Film category goes to Wunderman Thompson Italy for “Santa out” created for YESmilano – Municipality of Milan.
The ’7 Days Brief’, a challenge for the realization of a commercial in just seven days, went to Daniele Bonanzinga (Content Strategist) and Stefano Brandoni (Social Media Specialist) of Hellodì for The last of Ads.
Press Office ADCI
Purple & Noise PR