Archivio In evidenza
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ETNA BIANCO ARRIGO DI CUSUMANO IS THE BEST WHITE WINE IN ITALY
Tuesday 28 October, 2025
Produced in only 3,899 bottles, it obtains the maximum possible score in the ranking of the L'Espresso Magazine 2026 Guide [...]
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WHEN PRIVATE FORGET THE (BRAND) EQUITY
Tuesday 28 October, 2025
by Davide Ciliberti | Investors and private equity firms often lack a culture of communication, having a limited, if not sometimes self-centered, vision of it. [...]
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THE CUSUMANO’S AD “THE REAL SOUL OF SICILY” LISTED IN THE LURZER’S ARCHIVE
Thursday 9 October, 2025
For going beyond traditional wine communication, revealing the soul of a region through just a few black and white shots: the true Sicily. [...]
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FOOD, THE NEW TREND ON THE ITALIAN TABLE IS FOREST MEAT
Tuesday 30 September, 2025
Grow Restaurant (Milano) the Michelin Guide's italian revelation chef of the year : "It is 10 to 20 times less fat than other meats". [...]
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DISMISSAL WITH AI? “IT IS UP TO THE EMPLOYER TO PROVE THE ‘RIGHTNESS’ OF THE ALGORITHM”
Wednesday 3 September, 2025
It's the employer who must prove that the algorithm worked correctly, not the employee who has to justify it. [...]
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PR AND ‘DEGENERATIVE’ AI: 50% PROS ALSO USE IT TO WRITE PRESS RELEASES
Tuesday 13 May, 2025
(Italiano) ... e per “Ideare/brainstorming” (82%), “scrivere una prima bozza” (72%) o “rieditare un testo” (70%). Esperti: "uso non diventi abuso". Da una ricerca Muck Rack (2025) [...]
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AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS
Wednesday 5 March, 2025
Davide Ciliberti, (Purple & Noise PR) "that is, that artificial intelligence cannot replace creativity, or the human factor".91% use it but: "it can only 'generate', not 'create'" [...]
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THE TRADE DESK CLOSES 2024 AT 2.4 BILLION DOLLARS (+26%)
Thursday 13 February, 2025
Turnover up by +26% compared to the previous year, and a record 12 billion dollars spent on the platform. [...]
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AND THEY ARE 15… PURPLE & NOISE PR TURNS 15 YEARS
Friday 7 February, 2025
The PR and media relations agency founded by Davide Ciliberti turns 15 years! [...]
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OVERTOURISM: SHORT-TERM RENTALS, ONE MONTH FROM THE LAW 40% B&B STILL OUTLAWED
Wednesday 27 November, 2024
Rodl & Partner: risk of a fine of up to 10.000 euros, for not exposed CIA or lack of 'SCIA' [...]
