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MADE BY NUNCAS THE WORLD INNOVATION OF ‘DISAGGREGATED CHEMISTRY’
Tuesday 21 February, 2023
Conceived and developed for Washpass by Haier, it is a "new way of looking at the formulation of a detergent - explains Luca Manzoni CEO of Nuncas [...]
CPA PRODUCER ASSOCIATION JOINS IAA ITALY
Tuesday 14 February, 2023
Marianna Ghirlanda, president of IAA Italy: "The entry of CPA honors and electrifies us. Our statute provides that individual professionals, companies, but also organizations, institutions and associations can join the IAA" [...]
TV: 72% OF ITALIANS WATCH IT ON STREAMING
Monday 13 February, 2023
This is what emerges from a study conducted by The Trade Desk, a leading global advertising technology platform and YouGov, an international market research company and data analyst. [...]
DAVOS, REPORT: 79% CONSUMERS REDUCE PURCHASE OF BRANDS PERCEIVED ‘NOT SUSTAINABLE’
Monday 23 January, 2023
The Sustainability Perceptions Index Report, created by the International Advertising Association with Brand Finance, sees Amazon, Esla, Apple and Alphabet at the top of the ranking [...]
ADCI AWARDS 2022: GRAND PRIX TO PUBLICIS ITALY WITH “BOTTEGA FOR BOTTEGAS” FOR BOTTEGA VENETA.
Saturday 12 November, 2022
EQUAL Awards goes to Wunderman Thompson Italy with '#voceallegamer'. Record of entries. [...]
SOCIAL MEDIA: 2023 IN THE SIGN OF THE ‘BIG FAKE’
Wednesday 26 October, 2022
Talkwalker's Annual Worldwide Report, which anticipates the social trends of the coming year, warns: it will be the year of deepfakes [...]
ADCI AWARDS 2022, PRESIDENTS OF THE JURY APPOINTED
Tuesday 4 October, 2022
There are 19 categories for the award which since 1985 is the highest recognition in Italy for creativity and quality in advertising communication. [...]
CRISIS: ANXIETY FOR ENERGY AND COSTS OF LIVING ALSO ARE PEAKY ON SOCIAL MEDIA
Tuesday 6 September, 2022
According to Twitter/Talkwalker's research it emerges that heating, gasoline and rent are the most talked about topics [...]
TALKWALKER: THE BRANDS MOST ‘LOVED’ BY ITALIANS ARE APRILIA, ABARTH (STELLANTIS) AND ILLY
Thursday 9 June, 2022
And the Trieste-based company is also silver in the world ranking "Love Brands 2022" drawn up every year by Talkwalker. [...]
FOOTBALL, TALKWALKER: JUVENTUS IS THE MOST SOCIAL TEAM IN ITALY TOGETHER WITH MILAN E INTER
Tuesday 7 June, 2022
The English Premier League is the most social league in the world, but for Lega Serie A it is a boom in engagement and followers [...]