Rome, 3 December 2018 – With the Play mobility project, the journey is changing, dedicated to primary and secondary schools, the FS Italiane Group puts the young generations at the center of the integrated mobility of the future. The aim is to spread the culture of legality and responsibility among the students, the citizens of tomorrow, to stimulate them to positively change their relationship with the train and with all public transport.
The initiative involves children and young people (aged 6 to 14) of over 2,000 Italian schools. It includes didactic activities on four thematic areas that tell the nature of the trip: Emotion, the journey told in different languages, including the musical associated with the new regional Pop and Rock trains; The discovery, the evolution of the intermodal journey and the new geographical frontiers; Progress, understanding the progress and technological innovation of means of transport and promoting digitality; Planning, digital travel planning, use of the relevant smartphone applications and online assistance.
Vandalism, in fact, is a phenomenon that heavily affects the quality of service and causes damage to the railway system. For the teachers, on the other hand, the Methodological Guide differentiated by grade is available.
Play mobility, the journey is changing is inserted in the educational and educational plan of the students as regards the didactic areas (expressive, anthropological, technological, digital) indicated by the Ministry of Education, University and Research in the National Directions for the first school cycle and in the New Scenarios 2018.
FS Italiane’s partner is La Fabbrica, an international communications agency specializing in edutainment and institutional projects, which has won the tender for the design and implementation of the Play mobility project, the journey is changing.
Press Office La Fabbrica SpA
Purple & Noise PR