Milan, April 14, 2022 – The jury of the ADCI, the Italian Art Directors Club, met and announced the winners of the Young Lions 2022, the contest organized by the same Club that aims to ‘track down’ the young creative talents who will also represent Italy at the Young Lions Competition, the competition of the Cannes International Festival of Creativity.

The young advertising couples challenged each other to conceive and produce, in total autonomy, and in a short time (only 24/48 hours) a creative solution, in the form of video, press campaign, digital / social campaign and product design concept. , following what was specified for each category by the briefs presented, which for 2022 saw the involvement of associations and non-profit organizations involved in raising awareness of important social issues such as the Italian Fundraiser Association, PizzAut, the first pizzeria run by autistic children, Pickme – Mygrants, which offers training to immigrants and acts as an intermediary in the world of work and Save the Children, one of the most important non-profit organizations dedicated to the care of children around the world.

“It is a joy to observe how the year that passes marks a new record of participation in this very important contest – comments Stefania Siani, president of ADCIIn this edition, which is back live, we have grown to 670 subscribers. These results fill us with pride and satisfaction, the result of a collegial work between members, Council and ambassadors, the latter always very active in the area to enhance young talents. Now to our, and I hope as ravenous as possible, young lions the honor of roaring at the Cannes Film Festival. And in their career “

So here are the winners of the Young Lions 2022 in their respective four categories:


Federica Ceccarelli (Thesignof), 26 anni, nata a Massa (MS)

Aurora Arione (Thesignof), 20 anni, nata a Milano



Riccardo Stazione (Auge), 28 anni, nato a Modena

Daniele Tesi (Publicis Italy), 29 anni, nato a Roma



Federico Carlo Mucci (McCann), 31 anni, nato a Milano

Massimo D’Arienzo (M&C Saatchi), 25 anni, nato a Verona

Progetto No Motivators Needed


Chiara Biondi (Publicis Italy), 31 anni, nata a Venafro (IS)

Chiara Mezzalira (Capgemini Invent), 31 anni, nata a Bolzano

Progetto The Human Cub

Press Office ADCI

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