Milan, November 14, 2021 – It is the most important Italian recognition for creativity and quality in advertising: the ADCI Awards, organized by the ADCI  Italian Art Directors Club, the Association that has been bringing together the best advertisers, creatives, designers, directors, and communicators of our country. In short, the ‘Italian advertising oscars’ which they watch carefully from all over the world, given the quality and participation of Italian and multinational companies.

This year the Grand Prix went to Barilla with “Carebonara” an author short film starring Claudio Santamaria, made on the occasion of Carbonara Day that traces the legend of the birth of the famous pasta. Barilla also won the recognition of Italian creatives as “Clientof the Year”.

Standing ovation was for the non-profit commercial “The Hiring Chain” created by two Italian creatives, Luca Pannese and Luca Lorenzini of the communication company SMALL (which also won the Agency of the Year award), for the benefit of CoorDown, Coordination National Associations of People with Down’s Syndrome, a project, in addition to music by Sting, which has also been applauded internationally.

ADCI Press Office

Purple & Noise PR


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