Montblanc Italia has chosen MCM – one of the main independent Italian companies for the conception and realization of events – to present the new Meisterstück Le Petit Prince collection, with a tour that touches 11 Italian cities.
The Montblanc boutiques in the places involved, with the “touch” of MCM, are transformed into fairy-tale environments that recall the planets and characters of the Little Prince, with floating scenography, where the participants can see the collection dedicated to 75 years from the publication of one of the greatest literary masterpieces of the 1900s.
During the event, in fact, the guests, in the concept developed by MCM, have the opportunity to write a message of friendship to a distant person, on a postcard, which can then put in a special letterbox and will be delivered in any part of the world.
In memory of the special occasion, a designer personalizes the covers of Fine Stationary Montblanc with the phrases and drawings of De Saint-Exupery’s story.
MCM has also created communication materials inspired by the imagination of the Little Prince that Montblanc proposes in this new collection, as well as catering and staff.
”We have been working with Montblanc Italia for three years – comments Chicco Nobili co-founder and Creative Director of MCM – on projects that are always stimulating, just like this one in Le Petit Prince. The challenge is to create an event that distinguishes itself and knows how to coexist within the great variety of layouts of Montblanc boutiques, which can give guests a memorable experience respecting the consumer objectives of the initiative “