Milan, 19 July 2018 – DriveNow, car sharing of the BMW Group, in Italy operating in Milan with 500 BMW and MINI cars in the various series and versions, cuts the milestone of 100,000 customers.
“It’s a very good result – commented Andrea Leverano, managing director of DriveNow in Italy – and also achieved in a rather short period of time as we have been operating in the city for less than two years. An affirmation that certainly contributed – continued Leverano – to the desirability of the BMW and MINI brands, with models such as the BMW and MINI Convertible or the BMW i3 that is rare to have privately owned, the fact of having perfectly efficient vehicles, consider, however, that we have renewed the whole fleet with new means of production after only one year of operation, but also, as the user satisfaction surveys confirm, the cleanliness and interior and exterior decoration of our vehicles “.
DriveNow, present in Milan since October 2016, has a fleet of five hundred vehicles including the BMW 1 Series, 2 Series Active Tourer and 2 Series Convertible and MINI Clubman, MINI 3 and 5 Doors and MINI Convertible, as well as the highly demanded BMW i3, propelled completely electric.
“The latter with 20,000 unique users from January 2017, that is, since it was included in the fleet – explains Leverano – and 300,000 km traveled in electric is actually the model in proportion more requested. In this regard – continues the manager DriveNow – we noted with great pleasure the recent announcement by the City of Milan a rapid and substantial plan to install charging stations, a project that we would be willing to support the increase in the number of our vehicles electrical systems, so as to contribute to the remarkable progress of the city in terms of sustainable mobility “.
The BMW Cabrio and the MINI Cabrio are also very popular with peaks in recent months. From the time of launch to date, the DriveNow cars have covered over 10 million kilometers and considering that the car-sharing customer reduces by 30% the kilometers that otherwise would have traveled with his private car, the benefit is estimated at over 3 million kilometers saved.
“The client-type DriveNow is a woman and a man of average age between 26 and 43, mainly a student or a professional – explains Alice Colombo, Head of Marketing at DriveNow Italia. – Average lead times per customer are around 20-25 minutes, which rises to 30-40 minutes. per user if the “weekend packages” are taken into consideration, that is the use of a reserved car for the whole weekend “.
The whole fleet is mostly active throughout the day “and the most used bands are those in the evening. The areas most frequently used by cars are the stations (mainly the Central Station but also Cadorna), the airport (Linate), Brera (Moscova, San Marco), Corso Genova / Navigli, Centro / Duomo / Missori, Porta Venice / Palestro.
“But this geography changes in relation to specific moments of the Milanese year – states the director of marketing at DriveNow. – This year, for example, we had weeks of use “boom” during the Salone del Mobile with relative incidence in areas such as Zona Tortona, Brera and also Fiera di Rho since in collaboration with Salone del Mobile we were present inside the fair complex ”
Ufficio stampa DriveNow in Italy
Purple & Noise PR