Archivio In evidenza
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WINE: FOR EXPERTS AND PRODUCERS, IT IS A MORE POWERFUL TOURIST MARKETING LEVER THAN FERRARI OR ‘MODA’
Sunday 12 April, 2026
(Italiano) Antinori, Cusumano e Frescobaldi: “vino asset unico al mondo che promuove un’Italia di qualità” [...]
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GREENWASHING: AI HELPS FIND OUT CROOKY GREEN COMPANIES
Monday 26 January, 2026
But the technology hasn't been adopted yet in Italy. Codacons: "Maximum severity and fines against false green advertising". [...]
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CUSUMANO: “EXTRAORDINARY HARVEST IN SICILY. TRUMP’S DUTIES? IN 2026 THEY WILL BE METABOLIZED BY THE GLOBAL MARKET”.
Wednesday 19 November, 2025
"...and US importers will raise sales expectations, increasing imports of Italian wine." [...]
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ETNA BIANCO ARRIGO DI CUSUMANO IS THE BEST WHITE WINE IN ITALY
Tuesday 28 October, 2025
Produced in only 3,899 bottles, it obtains the maximum possible score in the ranking of the L'Espresso Magazine 2026 Guide [...]
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WHEN PRIVATE FORGET THE (BRAND) EQUITY
Tuesday 28 October, 2025
by Davide Ciliberti | Investors and private equity firms often lack a culture of communication, having a limited, if not sometimes self-centered, vision of it. [...]
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FOOD, THE NEW TREND ON THE ITALIAN TABLE IS FOREST MEAT
Tuesday 30 September, 2025
Grow Restaurant (Milano) the Michelin Guide's italian revelation chef of the year : "It is 10 to 20 times less fat than other meats". [...]
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DISMISSAL WITH AI? “IT IS UP TO THE EMPLOYER TO PROVE THE ‘RIGHTNESS’ OF THE ALGORITHM”
Wednesday 3 September, 2025
It's the employer who must prove that the algorithm worked correctly, not the employee who has to justify it. [...]
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PR AND ‘DEGENERATIVE’ AI: 50% PROS ALSO USE IT TO WRITE PRESS RELEASES
Tuesday 13 May, 2025
(Italiano) ... e per “Ideare/brainstorming” (82%), “scrivere una prima bozza” (72%) o “rieditare un testo” (70%). Esperti: "uso non diventi abuso". Da una ricerca Muck Rack (2025) [...]
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AI? FAILED IN CREATIVITY ACCORDING TO ITALIAN COMMUNICATION TOP EXPERTS
Wednesday 5 March, 2025
Davide Ciliberti, (Purple & Noise PR) "that is, that artificial intelligence cannot replace creativity, or the human factor".91% use it but: "it can only 'generate', not 'create'" [...]
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THE TRADE DESK CLOSES 2024 AT 2.4 BILLION DOLLARS (+26%)
Thursday 13 February, 2025
Turnover up by +26% compared to the previous year, and a record 12 billion dollars spent on the platform. [...]
