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	<title>Purple &#38; Noise PR &#187; Ulrich Bez</title>
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	<link>https://www.purpleandnoise.com</link>
	<description>Public Relations &#38; Communication</description>
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		<title>ASTON MARTIN ONE-77: LA PIU&#8217; POTENTE AUTO STRADALE CON MOTORE ASPIRATO</title>
		<link>https://www.purpleandnoise.com/2010/09/press-release-aston-martin-one-77-featuring-the-worlds-most-powerful-naturally-aspirated-road-car-engine/</link>
		<comments>https://www.purpleandnoise.com/2010/09/press-release-aston-martin-one-77-featuring-the-worlds-most-powerful-naturally-aspirated-road-car-engine/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 07:47:56 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston Martin One-77]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[Marek Reichman]]></category>
		<category><![CDATA[One-77]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=508</guid>
		<description><![CDATA[E' l'ultima frontiera Aston Martin in termini di design, motorizzazione e realizzazione. Monta un V12 7.3 litri da 750 cavalli e sta pèer arrivare sulle strade di 77 fortunati]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em><img class="aligncenter size-full wp-image-510" style="border: 0px;" title="Aston Martin One-77 small" src="http://www.purpleandnoise.com/wp-content/uploads/2010/09/Aston-Martin-One-77-small.jpg" alt="Aston Martin One-77 small" width="481" height="149" /></em></p>
<p><em>Gaydon, 21 September 2010</em>. Aston Martin’s ultimate expression of design, engineering and craftsmanship; the One-77 is being readied for production. The 7.3 litre V12 engine, as part of the development process, has been certified at 750bhp and 750Nm of torque, positioning it as the most powerful naturally aspirated road car engine in the world today.</p>
<p><span id="more-508"></span></p>
<p style="text-align: justify;">In the fourth part of the One-77 film series which is released today, Dr. Ulrich Bez, CEO of Aston Martin and Marek Reichman, Director of Design discuss the fundamental elements of what makes the One-77 so unique. The film shows the first complete engineering car in motion on the test track.</p>
<p style="text-align: justify;">The One-77, a sports car of unparalleled beauty with subtle aggression and performance to eclipse any previous Aston Martin road car will be built at the marque’s global headquarters in Gaydon, Warwickshire. Over the past nine months, the One-77 has been undergoing Aston Martin’s rigorous engineering test programme. The car, despite its exclusive volume of only 77 is being subjected to the same engineering development process as the current range of acclaimed sports cars. This includes extreme hot and cold testing plus sign-off at the Nürburgring Nordschleife; the world’s toughest and most unforgiving test track.</p>
<p style="text-align: justify;">In April of this year the One-77 made its on-road debut as part of the Tourist Trophy where it led a parade of supercars taking the Trophy from London’s Pall Mall to the Silverstone circuit where it performed some hot laps.</p>
<p style="text-align: justify;">Dr. Ulrich Bez, Chief Executive of Aston Martin said: “<em>The One-77 is approaching a production reality and of course, there is considerable excitement in the project. Now the next steps are all about details and refinement to complete the composition. I know the final car will demonstrate what the Aston Martin team is capable of</em>.”</p>
<p style="text-align: justify;">Deliveries of the One-77 are expected to commence in early 2011. For access to the fourth part of the One-77 film series please visit the Aston Martin YouTube channel at: <a href="http://www.youtube.com/astonmartin">www.youtube.com/astonmartin</a></p>
<p style="text-align: justify;">
<p>PR &amp; Press Aston Martin (Italy):<br />
Davide Ciliberti<br />
Purple &amp; Noise PR<br />
<a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
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		<title>ASTON MARTIN DB9, ECCO L&#8217;ULTIMA VERSIONE DELLA MITICA SPORTCAR</title>
		<link>https://www.purpleandnoise.com/2010/06/press-release-aston-martin-db9-the-definitive-sports-grand-tourer/</link>
		<comments>https://www.purpleandnoise.com/2010/06/press-release-aston-martin-db9-the-definitive-sports-grand-tourer/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 09:21:40 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston MArtin DB9]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[DB9]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=470</guid>
		<description><![CDATA[La più famosa delle Aston Martin, la mitica DB9, esce con una nuova versione finale che cogniuga eleganza, potenza e carattere.  ]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-472" style="border: 0px;" title="AM_DB9_1low" src="http://www.purpleandnoise.com/wp-content/uploads/2010/06/AM_DB9_1low1-1024x682.jpg" alt="AM_DB9_1low" width="420" height="240" /></p>
<p>· DB9 receives package of styling, engineering and equipment enhancements<br />
· Adaptive Damping System introduced across Coupe and Volante range<br />
· Changes re-affirm DB9’s position as the world’s finest sports grand tourer<br />
· Production of revised car underway, deliveries from July</p>
<p><em><span id="more-470"></span></em></p>
<p><em>Gaydon, Warwickshire, 28 June 2010 &#8211; </em>In the most significant programme of upgrades since its world debut in 2003, Aston Martin’s DB9 range has received a complete package of styling, engineering and equipment enhancements.</p>
<p style="text-align: justify;">As the most successful Aston Martin of all-time (an honour it shares with the V8 Vantage) the DB9 has established itself as the definitive grand tourer, thanks to an enduring combination of understated elegance, sporting character and genuine luxury.</p>
<p style="text-align: justify;">For Dr Ulrich Bez, Aston Martin’s Chief Executive, the DB9 remains a very special car: “<em>The DB9 is the quintessential sporting grand tourer and offers an unrivalled combination of driver involvement, character, luxury and refinement. This car combines our unique Aston Martin character with an uncompromised design philosophy, craftsmanship and trademark Aston Martin performance ability</em>.”</p>
<p style="text-align: justify;">This new package of improvements compliments these core qualities perfectly. Subtle styling changes freshen the DB9’s appearance, with a new front bumper, bright finish radiator grille and a re-shaped lower intake featuring bright hexagonal mesh. New headlight bezels, re-styled sills, silver brake calipers, 20-spoke diamond turned alloy wheels and clear rear light lenses complete the external revisions.</p>
<p style="text-align: justify;">Under the skin the DB9’s passive damping system has been replaced by a new Adaptive Damping System (ADS), which offers enhanced ride comfort together with sharper handling when switched to Sport mode. The ADS system is offered as standard equipment across the DB9 range, encompassing both Coupe and Volante (convertible). A new tyre pressure monitoring system, a revised Bluetooth microphone system and the addition of a new Double Apex alloy finish trim and Bang &amp; Olufsen hi-fi options broaden the DB9’s specification.</p>
<p style="text-align: justify;">Aston Martin’s Product Development Director, Ian Minards, explains that it is all part of an ongoing commitment to continual improvement: “The DB9 was the first car built at Gaydon adopting the VH architecture. It has evolved every year since, with significant changes including a power upgrade and successive reductions in CO2 emissions. The latest package of improvements goes further than ever, highlighting the DB9’s qualities as a true sporting GT and underlining its role as the backbone car of our range.”</p>
<p style="text-align: justify;">The Aston Martin DB9 is available as either Coupe or Volante (convertible) with rear mid-mounted six-speed manual gearbox as standard or optional ‘Touchtronic 2’ six-speed automatic transmission. Production of the revised DB9 is already underway, with deliveries commencing in July.</p>
<p style="text-align: justify;"><strong>Background<br />
</strong>The introduction of the DB9 marked the beginning of Aston Martin’s 21st Century renaissance. The first new model to be built at Aston Martin’s headquarters in Gaydon, Warwickshire, and the first to be built around Aston Martin’s rigid, lightweight, bonded aluminium VH architecture; the DB9 was an immediate and unparalleled success, setting a new tone for Aston Martins of the future.</p>
<p style="text-align: justify;">Since its launch in 2003 some 12,500 DB9s have been produced and delivered to customers in 34 countries. This establishes it as the most successful Aston Martin model of all-time (jointly with the V8 Vantage), surpassing total sales of the DB7. Current DB9 production volume is around 1,500 cars per year.</p>
<p style="text-align: justify;"><strong>Engineering</strong></p>
<p style="text-align: justify;">Since the DB9’s introduction Aston Martin has demonstrated the versatility of the VH architecture by developing the Vantage, DBS and Rapide model ranges. In the process Aston Martin’s engineers have gained an increasingly detailed understanding of the VH platform, which in turn has led to the constant improvement and evolution of existing established models.</p>
<p style="text-align: justify;">In this latest package of improvements for DB9, hardware changes focus on the chassis, featuring a standard Adaptive Damping System (ADS) which offers a system constantly evaluating the optimum damper condition, similar to that seen on the DBS and Rapide models. Controlled by a button on the centre console, the two-stage adaptive dampers can be switched between their default mode, which is optimised for ride comfort, and a firmer sport mode, which delivers tighter body control and a more responsive feel. Such is the success of the DB9’s new damping system that the DB9 Sport Pack upgrade has now been discontinued. However a Sport design alloy wheel is available as an option.</p>
<p style="text-align: justify;">Performance comes courtesy of Aston Martin’s celebrated 6.0-litre V12 engine, which develops an unchanged 470bhp and 442lb ft of torque. Mated to a choice of six-speed ‘Touchtronic’ paddle-shift automatic or six-speed H-pattern manual transmissions, the DB9 offers an intoxicating blend of effortless pace and sporting character. A top speed of 190mph and the ability to hit 60mph in just 4.6sec seal its credentials as the definitive 2+2 Grand Tourer.</p>
<p style="text-align: justify;"><strong> </strong></p>
<p style="text-align: justify;"><strong>Design</strong></p>
<p style="text-align: justify;">Improving upon what many consider to be one of the most beautiful cars in the world is a delicate exercise. According to Aston Martin’s Director of Design, Marek Reichman, subtlety and fine attention to detail is the key: “<em>The beauty of an Aston Martin comes from harmonious proportions, a ground-hugging stance, taut surfacing and a complete and thorough attention to detail. The DB9 epitomises these qualities; it is beautiful but subtle – not attention seeking.”</em></p>
<p style="text-align: justify;">At the front a new bumper is the main change, with a re-shaped lower intake featuring hexagonal mesh to compliment the new bright finish radiator grille. New headlamp bezels complete the fresh nose treatment. In profile the DB9’s sill has also been changed, with a more prominent ‘hockey stick’ curve ahead of the rear wheels.       Marek Reichman explains: “<em>The DB9 remains one of the world’s most beautiful sports cars and is instantly recognisable as an Aston Martin; the changes we have introduced here modernise the DB9 to keep it at the forefront of automotive design.</em>”</p>
<p style="text-align: justify;">Other changes include silver brake calipers, 20-spoke diamond turned alloy wheels as standard, together with new design option wheels and a bright finish grille. Clear rear light lenses are also standard. Inside Double Apex alloy finish is now added to the list of options, along with the exceptional BeoSound audio system from Bang &amp; Olufsen.</p>
<p style="text-align: justify;"><strong> </strong></p>
<p style="text-align: justify;"><strong>Motorsport</strong></p>
<p style="text-align: justify;">Mirroring the DB9’s road-going success, Aston Martin Racing’s DBR9 and DBRS9 endurance racers have proved hugely successful on racetracks around the world. With a total of some 20 DBR9 and 30 DBRS9s built and delivered to customer teams around the world, Aston Martins have consistently scored victories in a host of national and international championships.</p>
<p style="text-align: justify;">Since winning on its race debut, at Sebring in 2005, the DBR9 has been established as a constant and hugely competitive car in the GT1 category, scoring back-to-back class victories at the greatest 24-hour race of them all – Le Mans &#8211; in 2007 and 2008.</p>
<p>PR &amp; Press Aston Martin (Italy):<br />
Davide Ciliberti,<br />
Purple &amp; Noise PR<br />
<a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
]]></content:encoded>
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		<title>ASTON MARTIN NOMINA IL NUOVO CHIEF COMMERCIAL OFFICIER</title>
		<link>https://www.purpleandnoise.com/2009/10/press-release-aston-martin-appoints-chief-commercial-officier-to-drive-global-sales/</link>
		<comments>https://www.purpleandnoise.com/2009/10/press-release-aston-martin-appoints-chief-commercial-officier-to-drive-global-sales/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 09:22:27 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Chief Commercial Officer]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[Gaydon]]></category>
		<category><![CDATA[Michael van der Sande]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=29</guid>
		<description><![CDATA[Gaydon, 12 October, 2009 &#8211; Aston Martin is pleased to announce the appointment of Michael van der Sande into the newly created position of Chief Commercial Officer.  Based at the company’s headquarters in Gaydon, United Kingdom. Van der Sande, 44 [&#8230;]]]></description>
			<content:encoded><![CDATA[<p><em>Gaydon, 12 October, 2009</em> &#8211; Aston Martin is pleased to announce the appointment of Michael van der Sande into the newly created position of Chief Commercial Officer.  Based at the company’s headquarters in Gaydon, United Kingdom. Van der Sande, 44 will report to Dr Ulrich Bez, Chief Executive Officer and will be part of the company’s Executive Board of Management.</p>
<p><span id="more-1050"></span><img class="aligncenter size-medium wp-image-30" title="Michael van der Sande" src="http://www.purpleandnoise.com/wp-content/uploads/2009/10/Michael-van-der-Sande-207x300.jpg" alt="Michael van der Sande" width="353" height="437" /></p>
<p>Van der Sande joins Aston Martin from Tesla Motors, but is perhaps more well-known for his twelve years with Harley Davidson, where he held a variety of senior roles in marketing, dealer development, product development and commercial operations.  His most recent role was Vice President and Managing Director of Harley Davidson Europe.</p>
<p>In his role as Chief Commercial Officer he will take responsibility for all commercial areas to further develop and strengthen these key areas of the business.</p>
<p>Dr. Ulrich Bez commented: “<em>Michael brings a wealth of experience at a global level to Aston Martin and I am delighted to welcome him to the team.  His broad and successful experience on the global stage will help us to further develop Aston Martin’s presence around the world</em>.”</p>
<p style="text-align: center;">- ENDS -</p>
<p>For further information please visit: <a href="http://www.astonmartinmedia.com/">www.astonmartinmedia.com</a>.</p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
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		<title>RAPIDE, PURA ASTON MARTIN. LA PIU&#8217; ELEGANTE QUATTRO-PORTE TRA LE SUPERCAR</title>
		<link>https://www.purpleandnoise.com/2009/09/press-release-rapide-pure-aston-martin/</link>
		<comments>https://www.purpleandnoise.com/2009/09/press-release-rapide-pure-aston-martin/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 08:50:19 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston Martin Rapide]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[four-door]]></category>
		<category><![CDATA[Frankfurt Motorshow]]></category>
		<category><![CDATA[Marek Reichman]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Rapide]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=19</guid>
		<description><![CDATA[Sarà svelata in anteprima al prossimo Motorshow di Francoforte l'Aston Martin Rapide, la prima quattro-porte della casa british]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="aligncenter size-large wp-image-26" style="border: 0px;" title="AstonMartinRapide(3)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/09/AstonMartinRapide3-1024x683.jpg" alt="AstonMartinRapide(3)" width="436" height="273" /><br />
<em>Gaydon, Warwickshire 15 September 2009.</em> Aston Martin will unveil one of the most eagerly awaited cars of 2009 at the 63rd Frankfurt Motorshow. The elegant Rapide, functional yet luxurious, provides space for up to four adults combined with an engaging driving experience synonymous with all Aston Martins.</p>
<p style="text-align: justify;"><span id="more-1049"></span></p>
<p style="text-align: justify;">As the marque’s first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing’ doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 301 litre luggage compartment affords generous space for belongings for all four passengers whether they be sports bags or indeed, sets of skis, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.</p>
<p><img class="aligncenter" title="AstonMartinRapide(2)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/09/AstonMartinRapide2-1024x766.jpg" alt="AstonMartinRapide(2)" width="407" height="366" /></p>
<p style="text-align: justify;">Rapide’s rear environment has been intelligently packaged to create a space where passengers feel a part of the driving experience with clear views to the front and sides. Comfort and support is supplied in the form of two hand trimmed individual seats and a personal face-level heating and air conditioning system. Aiding the practicalities of everyday use, the luggage compartment features a movable bulkhead to permit access from the rear cabin while the rear seats fold flat at the touch of a button to create a flat loading space increasing the luggage compartment from 301 litres to 750 litres.</p>
<p style="text-align: justify;">At the heart of every Aston Martin lies an evocative engine providing effortless power and torque: Rapide features a hand-built 6.0-litre V12 engine producing 470 bhp  (477 PS / 350 kW) with peak power being delivered at 6000 rpm and 600 Nm        (443 lbft) peak torque at 5000 rpm. A specifically tuned six-speed Touchtronic 2 automatic transmission features as standard, allowing the driver to change gear automatically or manually via the steering column-mounted magnesium paddles.</p>
<p style="text-align: justify;">First shown in 2006 in concept form at the Detroit Auto Show, the Rapide project received an immediate green light from Aston Martin’s new shareholders in mid 2007 following the sale of the marque by the Ford Motor Company. In a little over two years, Aston Martin’s design and engineering team have delivered a new car from the ground up. Rapide has been developed from the ‘V/H Architecture’ platform which already forms the backbone to Aston Martin’s critically acclaimed line-up: the DBS, DB9 and Vantage range.</p>
<p style="text-align: justify;">Chief Executive, Dr. Ulrich Bez said: “<em>Rapide is the culmination of the Aston Martin range of sports cars, a car that seals the revival of a truly admired marque. There is now an Aston Martin for every taste and for every use&#8221;</em>.</p>
<p style="text-align: justify;">“<em>With Rapide, the entire family can enjoy their Aston Martin together in unison, in an invigorating yet comfortable environment, sitting low, with plenty of visibility from every seat and with new levels of comfort, refinement and entertainment</em>.”</p>
<p><img class="aligncenter" title="AstonMartinRapide(1)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/09/AstonMartinRapide1-1024x766.jpg" alt="AstonMartinRapide(1)" width="405" height="330" /></p>
<p style="text-align: justify;">Director of Design, Marek Reichman who led the in-house design team which penned the Rapide said: “<em>Like a race horse standing still, you can see its power and elegance, the shape of Rapide’s rear haunches are muscular conveying the power that lies beneath while its low stance produces a powerful look&#8221;</em></p>
<p style="text-align: justify;">“<em>There is a real sense of proportion with this car, akin to a tailored suit; the new double grill gives more presence on the road while the iconic signature side strake has been lengthened through to the rear doors to enhance its lateral proportions in a subtle, yet elegant way. The car’s purity makes it look right from every angle</em>.”</p>
<p style="text-align: justify;">First deliveries of the Rapide will commence early in 2010 and will be available globally through Aston Martin’s 125 strong dealership network. Pricing will be confirmed at the Frankfurt Show.</p>
<p style="text-align: center;">- ENDS -</p>
<p>For further information please visit: <a href="http://www.astonmartinmedia.com/">www.astonmartinmedia.com</a>.</p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
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		<title>CYGNET, ECCO IL CONCEPT DELLA PICCOLA INNOVATIVA ASTON MARTIN</title>
		<link>https://www.purpleandnoise.com/2009/06/press-release-cygnet-by-aston-martin-the-innovative-commuter-concept-car/</link>
		<comments>https://www.purpleandnoise.com/2009/06/press-release-cygnet-by-aston-martin-the-innovative-commuter-concept-car/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 08:09:39 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston Martin Cygnet]]></category>
		<category><![CDATA[concept car]]></category>
		<category><![CDATA[Cygnet]]></category>
		<category><![CDATA[Toyota iQ]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=61</guid>
		<description><![CDATA[Design puro Aston Martin sullaToyota iQ con un Euro NCAP 5-star safety package.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="aligncenter size-full wp-image-62" style="border: 0px;" title="Aston Martin Cygnet Concept_LR" src="http://www.purpleandnoise.com/wp-content/uploads/2009/10/Aston-Martin-Cygnet-Concept_LR.jpg" alt="Aston Martin Cygnet Concept_LR" width="401" height="324" /><br />
<em>Gaydon, Monday 29 June 2009</em> - Aston Martin has developed a new luxury commuter concept; the ‘Cygnet’ which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.</p>
<p><span id="more-61"></span></p>
<p style="text-align: justify;">The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.</p>
<p style="text-align: justify;">The ‘Cygnet’ concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.</p>
<p style="text-align: justify;">Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.</p>
<p style="text-align: justify;">Aston Martin Chief Executive, Dr Ulrich Bez said: “<em>Now is the right time for Aston Martin to take this first bold step to embark on this special project &#8211; made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ</em>.”</p>
<p style="text-align: justify;">“<em>Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept &#8211; akin to an exclusive tender to a luxury yacht &#8211; will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market</em>.”</p>
<p style="text-align: justify;">“<em>The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.</em>”</p>
<p style="text-align: center;"> - ENDS  -</p>
<p>For further informations: <a href="http://www.astonmartinmedia.com">www.astonmartinmedia.com</a></p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
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		<title>ASTON MARTIN RAPIDE: LA PIU&#8217; ELEGANTE AL MONDO</title>
		<link>https://www.purpleandnoise.com/2009/04/press-release-aston-martin-rapide-the-worlds-most-elegant/</link>
		<comments>https://www.purpleandnoise.com/2009/04/press-release-aston-martin-rapide-the-worlds-most-elegant/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 08:33:41 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston Martin Rapide]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[Detroit Auto Show]]></category>
		<category><![CDATA[four-door]]></category>
		<category><![CDATA[Marek Reichman]]></category>
		<category><![CDATA[Nürburgring Test Centre]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Rapide]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=5</guid>
		<description><![CDATA[L'Aston Martin Rapide si approssima agli stadifinali del suo processo di produzione. Debutterà verso la fine del 2009 e sarà in consegna a partire dai primi mesi del 2010.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" title="AstonMartinRapide(4)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/04/AstonMartinRapide4-300x200.jpg" alt="AstonMartinRapide(4)" width="390" height="251" /></p>
<p style="text-align: justify;"><em>Gaydon, 15<sup>th</sup> April 2009.</em> The Aston Martin Rapide has moved into the final stages of its development programme, on course for a public debut in late 2009, with the first customer cars due to be delivered in early 2010.</p>
<p style="text-align: justify;"><span id="more-16"></span></p>
<p style="text-align: justify;">First revealed as the Aston Martin Rapide Concept at the Detroit Auto Show in 2006, the Rapide is one of the most eagerly awaited cars of the year. As Aston Martin&#8217;s first true four-door production sports car, the Rapide encapsulates the core values of the brand within an elegant, high-powered sports grand tourer, with four full-sized seats, generous accommodation and luggage space and trademark Aston Martin performance.</p>
<p style="text-align: justify;">Aston Martin Chief Executive, Dr. Ulrich Bez said: “<em>The Rapide will be the most elegant four-door sports car in the world. It completes the Aston Martin range conveying our established attributes of Power, Beauty and Soul&#8221;</em>.</p>
<p style="text-align: justify;">“<em>In 2010 there will be an Aston Martin for every type of sports car customer regardless of the demands of their lifestyle. The Rapide is the most versatile, bringing a new benchmark of luxury and refinement to both driver and passenger</em>.”</p>
<p style="text-align: justify;">The concept received worldwide acclaim for its design as well as strong expressions of interest from customers. Following the purchase of Aston Martin in June 2007, the production version of the Rapide was approved and development began in earnest. Underpinned by Aston Martin&#8217;s VH (Vertical/Horizontal) extruded aluminium architecture, the Rapide retains the elegant, flowing proportions that are integral to every Aston Martin and remains remarkably faithful to the original design study.</p>
<p style="text-align: justify;">The cohesive design language and elegant form of the Rapide ensure it is a perfect complement to the other cars in Aston Martin&#8217;s line-up. From the outset, the Rapide was designed with no aesthetic compromise. “<em>We wanted to make the most beautiful four-door sports car in the world</em>” Aston Martin&#8217;s Director of Design Marek Reichman stated when the concept was first shown.</p>
<p style="text-align: justify;">The signature elements of Aston Martin&#8217;s design language translate seamlessly to the four-door format, with key features such as the &#8216;swan wing&#8217; doors – rising upwards and outwards as they swing open – facilitating access to the two beautifully trimmed individual rear seats. The bodywork flows effortlessly from front to rear, where a kicked up tail and strong rear shoulders wrap around the wheel arches to create the classic Aston Martin silhouette, enveloping the additional doors, seats for children or two adults on shorter journeys and functional luggage capacity.</p>
<p style="text-align: justify;">Described by Reichman as a lithe &#8216;long distance runner&#8217;, compared to the sprinter-like poise of the V8 Vantage and the muscularity of the DBS, the Rapide&#8217;s lines are a master class in maintaining purity of proportion and vision. Detail design is crucial, with Aston Martin&#8217;s iconic side strake extended to run through the front doors before blending into the rear door, lending a sense of dynamic thrust to the Rapide&#8217;s stance.</p>
<p style="text-align: justify;">The Rapide has been subjected to Aston Martin&#8217;s rigorous testing programme including extreme climate testing and dynamic performance trials at the company&#8217;s new Nürburgring Test Centre to ensure it will display the brand&#8217;s integral high speed abilities. The last stages of endurance testing are now underway with final sign-off expected later this year before a production car is debuted in September.</p>
<p style="text-align: justify;">The Rapide will offer performance purity and the same level of sporting ability as all modern Aston Martins. Powered by a version of Aston Martin&#8217;s 6.0 litre V12 engine producing 470bhp and 600Nm of torque and, hand built at the company&#8217;s engine facility in Cologne, the Rapide&#8217;s rear wheels are driven through a highly responsive Touchtronic gearbox. Performance figures have yet to be revealed, although early indications are that the Rapide will offer class-leading performance and dynamics, alongside new levels of refinement and luxury.</p>
<p style="text-align: justify;">The Rapide will be built at a new production facility in Graz, Austria managed by the acclaimed vehicle manufacturer Magna Steyr and co-ordinated by a fully integrated Aston Martin team from the UK. The new production facility is closely modelled on the Gaydon factory and will combine a sophisticated modern production line with the Aston Martin traditional hand-finishing skills, a proud blend of craft processes and attention to detail. The interior will further develop Aston Martin&#8217;s skilful use of genuine high quality materials, applied appropriately and effectively to ensure that form always follows function.</p>
<p style="text-align: justify;">“Rapide will exceed expectations to deliver elegance and practicality in a form that will allow driving enjoyment and comfort beyond anything that exists today,” says Dr Ulrich Bez, “The Rapide will exist in a class all of its own, a true Aston Martin with the high performance and dynamic excellence that defines the brand, and a luxurious sporting grand tourer without equal.”</p>
<p align="center">- ENDS -</p>
<p> For further information please visit: <a href="http://www.astonmartinmedia.com/">www.astonmartinmedia.com</a>.</p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
<p><span style="color: #ffffff;">davide ciliberti</span></p>
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		<title>ASTON MARTIN SVELA LA SPETTACOLARE ONE-77</title>
		<link>https://www.purpleandnoise.com/2009/03/178/</link>
		<comments>https://www.purpleandnoise.com/2009/03/178/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 18:42:12 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston Martin One-77]]></category>
		<category><![CDATA[Chris Porritt]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[One-77]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Ulrich Bez]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=178</guid>
		<description><![CDATA[Una demo tecnica dell'Aston Martin One-77, attraverso la quale sarà possibile coglierne tutta l'essenza,  sarà presentata al Salone dell'Auto di Ginevra il prossimo 3 Marzo. Geneva Auto Salon on 3 March 2009. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em><img class="aligncenter size-large wp-image-182" style="border: 0px;" title="AstonMartin_One-77(2)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/10/AstonMartin_One-772-1024x488.jpg" alt="AstonMartin_One-77(2)" width="491" height="234" /></em></p>
<p style="text-align: justify;"><em>Gaydon, Warwickshire. Tuesday 3 March 2009</em> &#8211; Aston Martin will present a One-77 technical showcase at the Geneva Auto Salon on 3 March 2009. Chassis no.1 will be on display as an exposé throughout the show detailing the quintessence of Aston Martin engineering and design expertise.</p>
<p style="text-align: justify;">The One-77 is Aston Martin’s definitive sports car, one that epitomises everything Aston Martin from technology, the hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque’s know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin.<span id="more-178"></span></p>
<p style="text-align: justify;">With the performance and durability phase of the One-77’s intensive development programme soon to commence, the 79th Geneva Auto Salon provides the perfect stage on which to reveal the remarkable engineering, advanced technology and exotic materials that lie beneath the One-77’s extraordinary exterior.</p>
<p style="text-align: justify;">For Aston Martin’s Chief Executive, Dr Ulrich Bez, revealing the One-77’s secrets is a proud moment: “Right from the very beginning of the project the vision for One-77 was very simple: It had to combine high-technology with hand-built craftsmanship, and demonstrate the unique capabilities and passion of our designers, engineers and technical partners.</p>
<p style="text-align: justify;">“<em>Quite simply it had to be the ultimate expression of Aston Martin. As you can now see, we have achieved that goal in magnificent style</em>.”</p>
<p style="text-align: justify;">Chris Porritt, One-77 Programme Manager continued: “<em>We wanted to create something that wows you as much when you see what’s under the skin as the exterior styling itself. We started by identifying the most technologically exciting front-engined, rear-wheel drive cars in the world: those from the DTM race series. We then applied the principles and technology that feature</em> <em>heavily in their design and translated it to a road car application.”</em></p>
<p style="text-align: justify;">Consequently the One-77’s structural core is a lightweight and immensely rigid carbon fibre monocoque. Conceived and designed at Aston Martin’s Gaydon HQ, the monocoque, or ‘tub’, has been built in partnership with Multimatic (MTC). As world leaders in carbon composite technology, advanced vehicle analysis and dynamic simulation, MTC brings unrivalled specialist capabilities to the exacting challenge of the One-77 programme.</p>
<p style="text-align: justify;">Employing the classic formula of double wishbones at each corner, the One-77 features inboard suspension front and rear, with pushrods employed to transfer vertical suspension movements to the horizontally mounted spring/damper units. A practice taken directly from racing car design, the main advantages of inboard suspension are a reduction in unsprung weight and the ability to package the suspension components more effectively.</p>
<p style="text-align: justify;">The dampers are fully adjustable and feature advanced Dynamic Suspension Spool Valve (DSSV) technology; a world-first for a road car application. These special valves are state-of-the-art even at the highest levels of motorsport, and use high-precision machined components to enable the shock-absorbing characteristics of the damper to be changed without having to remove them from the car, as is the norm.</p>
<p style="text-align: justify;"><img style="border: 0px;" title="AstonMartin_One-77(1)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/10/AstonMartin_One-771-1024x603.jpg" alt="AstonMartin_One-77(1)" width="450" height="275" /></p>
<p style="text-align: justify;">Underlining the truly bespoke nature of the One-77, once delivered to its owner, the car’s suspension characteristics will be precisely set-up by Aston Martin engineers to suit their exact requirements, from settings suitable for the ultimate long-distance GT, to a machine capable of conquering the Nürburgring Nordschleife.</p>
<p style="text-align: justify;">While functionality and efficiency are paramount in the design and construction of the One-77’, so too is aesthetic beauty. To this end every single component has been crafted from the finest materials with absolute attention to detail. From the mesmerising weave of the glossy carbon fibre tub and the abstract, sculptural beauty of the dry sump’s oil reservoir, to the unerring precision of the billet machined aluminium suspension mounts, the One-77’s rolling chassis is an automotive masterpiece.</p>
<p style="text-align: justify;">Of course the irony is that the vast majority of these exquisite components will be hidden from view in the finished car, yet each and every piece is a work of art in its own right. It’s this extraordinary workmanship and money-no-object commitment to quality that makes the One-77 unique.</p>
<p style="text-align: justify;">Naturally, such a spectacular chassis demands – and gets &#8211; an equally exceptional drivetrain. It comes in the form of an immensely potent 7.3-litre, naturally aspirated V12 engine. Thanks to the adoption of a dry-sump oil system the engine is mounted 100mm lower than in any previous V12-engined Aston Martin road car, which helps keep the One-77’s centre-of-gravity as low as possible. To further aid agility and endow the One-77 with progressive handling and stable, predictable on-limit behaviour, the engine is also mounted 257mm aft relative to the front wheel centreline. In so doing the front-mid-engined layout shared by all of Aston Martin’s current road car range has been taken to a new level.</p>
<p style="text-align: justify;">The One-77’s magnificent power unit is an extreme evolution of the 6.0-litre V12 engines fitted to the DBS, DB9 and new V12 Vantage models. Like the collaboration with MTC for the build of the chassis, Aston Martin has chosen a world-leading partner with which to develop the motor: legendary engine builders, Cosworth. It has proved to be the perfect collaboration, as Chris Porritt explains.</p>
<p style="text-align: justify;">“<em>Our brief to the engine team was for them to take the 6.0-litre V12 as far as it could go, both in terms of output and weight reduction. The targets were a power output of no less than 700bhp with a 10 per cent reduction in engine mass. Incredibly, the Aston Martin and Cosworth engineers achieved a mass reduction of some 25 per cent, and although we’ve yet to complete the final</em> <em>engine calibration work, I’m confident we’ll see in excess of 700bhp. It’s an awesome accomplishment, but one that’s typical of the One-77 project, for it has consistently brought out the very best in everyone involved.”</em></p>
<p style="text-align: justify;">Wearing Pirelli P Zero Corsa tyres (255/35 ZR20 front, 335/30 ZR20 rear) developed specifically for the One-77, all 700+bhp is transmitted to the road through the rear wheels via a new six-speed gearbox. Controlled via column-mounted paddles behind the steering wheel, this robotised sequential manual is a new generation of Aston Martin’s familiar transmission. Though it is made specifically for the One-77 and features specially strengthened internals to cope with the tremendous power and torque, the lessons learned in its development will ultimately find their way into the company’s series production models.</p>
<p style="text-align: justify;">It’s a mark of the inherent capabilities of Aston Martin’s acclaimed lightweight Carbon Ceramic Matrix brake technology that it has been used as the basis for the One-77’s braking system. The internals of the calipers have been re-engineered to transmit less heat from the brake pads into the brake fluid, while the discs themselves have been developed to ensure the maximum possible contact area between the face of the disc and the brake pads for improved stopping power. Due to the One-77’s increased performance, special attention has also been paid to brake cooling, as the brakes have less time to cool between bursts of acceleration.</p>
<p style="text-align: justify;"><img class="aligncenter size-large wp-image-188" style="border: 0px;" title="AstonMartin_One-77(3)" src="http://www.purpleandnoise.com/wp-content/uploads/2009/03/AstonMartin_One-773-1024x682.jpg" alt="AstonMartin_One-77(3)" width="443" height="322" /></p>
<p style="text-align: justify;">With a projected weight of 1,500kg the One-77 will occupy the very highest echelons of road car performance. Top speed is confidently predicted to be in excess of 200mph, with a 0-60mph time in approximately 3.5sec. Perhaps more importantly, thanks to the purity of a front-engined, rear-drive layout, the responsiveness and immense tractability of a naturally aspirated V12 and the low mass, high-rigidity properties of a carbon fibre chassis, the One-77 promises a driving experience of unrivalled intensity and excitement while representing the world’s most desirable automotive art form.</p>
<p style="text-align: center;">- ENDS-</p>
<p>Further informations: <a href="http://www.astonmartinmedia.com">www.astonmartinmedia.com</a></p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
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		<title>V12 VANTAGE: UNA DELLE PIU&#8217; ESALTANTI ASTON MARTIN</title>
		<link>https://www.purpleandnoise.com/2009/01/press-release-v12-vantage-aston-martins-most-exhilarating-sports-car/</link>
		<comments>https://www.purpleandnoise.com/2009/01/press-release-v12-vantage-aston-martins-most-exhilarating-sports-car/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 19:18:14 +0000</pubDate>
		<dc:creator>Press office</dc:creator>
				<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Comunicati stampa]]></category>
		<category><![CDATA[Aston MArtin V12]]></category>
		<category><![CDATA[Davide Ciliberti]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Purple & Noise]]></category>
		<category><![CDATA[Ulrich Bez]]></category>
		<category><![CDATA[V12]]></category>

		<guid isPermaLink="false">http://www.purpleandnoise.com/?p=192</guid>
		<description><![CDATA[Based on the hugely successful V8 Vantage, the V12 Vantage features a 6.0-litre V12 engine producing 510 bhp (380 kW / 517 PS), and 570 Nm (420 lb ft) of torque with a top speed of 190 mph (305 km/h) and 0-62 mph (0-100 kp/h) time of 4.2 seconds.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"> <img class="aligncenter size-large wp-image-193" style="border: 0px;" title="AstonMartinV12_foto1" src="http://www.purpleandnoise.com/wp-content/uploads/2009/10/AstonMartinV12_foto1-1024x766.jpg" alt="AstonMartinV12_foto1" width="438" height="290" /><br />
Based on the hugely successful V8 Vantage, the V12 Vantage features a 6.0-litre V12 engine producing 510 bhp (380 kW / 517 PS), and 570 Nm (420 lb ft) of torque with a top speed of 190 mph (305 km/h) and 0-62 mph (0-100 kp/h) time of 4.2 seconds.</p>
<p style="text-align: left;">The latest incarnation of the Vantage family has been designed to provide a unique character, appealing to different driver tastes and complementing the other models in the current Aston Martin line-up.<span id="more-192"></span><br />
The original V12 Vantage concept was unveiled to guests at the opening of the Aston Martin Design Studio in December 2007. Continuing the marque’s impressive record of bringing concepts through to production, Aston Martin engineers have brought the V12 Vantage to market in an incredible 12 months.</p>
<p>Aston Martin Chief Executive Officer, Dr Ulrich Bez said: “<em>This is the ultimate performance interpretation of the Vantage range, combining our most agile model with our most powerful engine. It represents the definitive driving package; providing spectacular performance to ensure a dynamically thrilling and everyday useable driving experience&#8221;.</em></p>
<p><em>“The V12 Vantage has a unique character, one unlike our other cars. This will appeal to different people with different tastes, allowing more people to enjoy the Aston Martin experience&#8221;</em>.</p>
<p>“<em>This also illustrates one of Aston Martin’s key strengths – the ability to act quickly and turn concepts and ideas into reality</em>.”</p>
<p>Designed for the focused driver, every component of the V12 Vantage has been honed with pure driving enjoyment in mind. Benefitting from race-developed materials and components, and featuring lightweight carbon fibre; performance and agility have been tuned to perfection.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-196" style="border: 0px;" title="AstonMartinV12_foto3" src="http://www.purpleandnoise.com/wp-content/uploads/2009/01/AstonMartinV12_foto3-1024x766.jpg" alt="AstonMartinV12_foto3" width="420" height="292" /></p>
<p>Visually enticing, the V12 Vantage expresses its performance potential through its purposeful stance created by enhanced aerodynamic and cooling aids optically widening the car, while retaining traditional understated Aston Martin design. Equally inviting, the cosseting interior permits the driver to extract maximum performance ability from the car while also enjoying customary levels of Aston Martin comfort on longer journeys. High levels of power and torque are available at all engine speeds making the V12 Vantage responsive and tractable in any driving situation.</p>
<p>The V12 Vantage will be built at Aston Martin’s global headquarters in Gaydon, Warwickshire joining the DBS, DB9 and V8 Vantage model lines which are built in the state-of-the-art production facility combining hi-tech manufacturing processes with traditional hand-craftsmanship. Production will be limited up to 1,000 examples over the life span of the car, making the V12 Vantage a truly exclusive driver’s car.</p>
<p style="text-align: center;">- ENDS -</p>
<p>Further informations: <a href="http://www.astonmartinmedia.com">www.astonmartinmedia.com</a></p>
<p>PR &amp; Press Aston Martin (Italy): Davide Ciliberti,  Purple &amp; Noise PR  <a href="mailto:ufficiostampa@purpleandnoise.com">ufficiostampa@purpleandnoise.com</a></p>
<p><span style="color: #ffffff;">davide ciliberti</span></p>
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